Writer
E-commerce Solutions Architect
Migrating to the Shopify "Shapes" theme broke data transmission to Meta Events Manager. Missing conversion signals lowered the Estimated Action Rate, drastically inflating CPMs and auction bid costs.
Conducted a deep audit of the Shopify data layer and Meta Pixel. Rebuilt the tracking architecture using a Server-Side GTM container to ensure reliable data flow via Meta Conversions API (CAPI). Implemented strict event deduplication and enriched payloads with customer matching parameters to restore signal quality.
This case study is part of our Backend Engineering & API Integration service offering.
Extend Shopify's backend capabilities with custom engineering, API integrations, and business logic development. We build reliable backend solutions, resolve complex technical issues, and connect Shopify with external systems to support seamless commerce operations.
Optimized regional payment routing and enabled 3D Secure authentication, reducing payment failures across Asian markets.
Integrated a local payment gateway, optimized regional payment routing, enabled 3D Secure authentication, and implemented smart retry logic to improve payment authorization rates.
Client
Edward Copenhagen shop
